…Consumer-facing brands in the U.S. are contending with a growing array of consumer privacy laws. There has been no creation of a federal standard for data privacy; instead, the states are walking a path to create statutes that treat consumer privacy through their respective lenses, and California passed the most comprehensive law to date with the California Consumer Privacy Act<oag.ca.gov/privacy/ccpa> (CCPA). Other states will follow in the creation of their own statutes, but for now, all eyes are on California as a proxy for the rest of the U.S.
Read the great article by Bill Hanifin – www.forbes.com/sites/forbesagencycouncil/2020/08/31/whats-the-impact-of-data-privacy-regulation-on-loyalty-marketing/#1b77d80f2f48
#cybersecurity #ccpa #data #privacy #emergingrisk